/* Page-specific styles for industries/med-spas.html */
/* ═══════════════════════════════════════════════════════════
           EMILY OBERMAN DESIGN SYSTEM — MEDI SPAS (REFINED)
           Editorial. Luxurious. Photography-Forward.
           ═══════════════════════════════════════════════════════════ */
        
        :root {
            /* Primary Brand */
            --signal-red: #E63946;
            --warm-gold: #D4A84B;
            --deep-navy: #1D3557;
            
            /* Spa-specific luxury tones */
            --spa-blush: #F8EDE3;
            --spa-rose: #DEB6AB;
            --spa-mauve: #AC7D88;
            --spa-deep: #85586F;
            --spa-cream: #FDF8F5;
            
            /* Neutrals */
            --cream: #FAF8F5;
            --warm-white: #FFFFFF;
            --soft-gray: #6B7280;
            --charcoal: #2D3748;
            
            /* Supporting */
            --blush: #FDF2F0;
            --sage: #E8F0E8;
            
            /* Typography */
            --font-display: 'Playfair Display', Georgia, serif;
            --font-body: 'Space Grotesk', system-ui, sans-serif;
            
            /* Spacing */
            --space-xs: 4px;
            --space-sm: 8px;
            --space-md: 16px;
            --space-lg: 24px;
            --space-xl: 32px;
            --space-2xl: 48px;
            --space-3xl: 64px;
            --space-4xl: 96px;
            --space-5xl: 128px;
            
            /* Shadows */
            --shadow-sm: 0 1px 2px rgba(0,0,0,0.05);
            --shadow-md: 0 4px 12px rgba(0,0,0,0.08);
            --shadow-lg: 0 12px 24px rgba(0,0,0,0.12);
            --shadow-xl: 0 20px 40px rgba(0,0,0,0.15);
            --shadow-glow: 0 0 24px rgba(230,57,70,0.15);
            --shadow-rose: 0 0 60px rgba(172,125,136,0.3);
        }
        
        * {
            margin: 0;
            padding: 0;
            box-sizing: border-box;
        }
        
        html {
            scroll-behavior: smooth;
        }
        
        body {
            font-family: var(--font-body);
            font-size: 16px;
            line-height: 1.6;
            color: var(--charcoal);
            background: var(--cream);
            -webkit-font-smoothing: antialiased;
        }
        
        /* ═══════════════════════════════════════════════════════════
           NAVIGATION
           ═══════════════════════════════════════════════════════════ */
        
        .nav {
            position: fixed;
            top: 0;
            left: 0;
            right: 0;
            z-index: 1000;
            display: flex;
            justify-content: space-between;
            align-items: center;
            padding: var(--space-lg) var(--space-2xl);
            background: rgba(250, 248, 245, 0.95);
            backdrop-filter: blur(10px);
            transition: all 0.3s ease;
        }
        
        .nav.scrolled {
            box-shadow: var(--shadow-md);
        }
        
        .nav.hero-visible {
            background: rgba(250, 248, 245, 0.1);
        }
        
        .nav.hero-visible .nav-logo,
        .nav.hero-visible .nav-links a:not(.nav-cta) {
            color: white;
        }
        
        .nav-logo {
            font-family: var(--font-display);
            font-size: 24px;
            font-weight: 700;
            color: var(--deep-navy);
            text-decoration: none;
            letter-spacing: -0.5px;
            transition: color 0.3s ease;
        }
        
        .nav-logo span {
            color: var(--signal-red);
        }
        
        .nav-links {
            display: flex;
            align-items: center;
            gap: var(--space-xl);
        }
        
        .nav-links a {
            font-family: var(--font-body);
            font-size: 15px;
            font-weight: 500;
            color: var(--charcoal);
            text-decoration: none;
            transition: color 0.2s ease;
            position: relative;
        }
        
        .nav-links a:hover {
            color: var(--signal-red);
        }
        
        .nav-links a.active::after {
            content: '';
            position: absolute;
            bottom: -4px;
            left: 0;
            right: 0;
            height: 2px;
            background: var(--signal-red);
            border-radius: 1px;
        }
        
        .nav-cta {
            background: var(--signal-red) !important;
            color: white !important;
            padding: 12px 24px !important;
            border-radius: 8px;
            font-weight: 600 !important;
            transition: all 0.2s ease !important;
        }
        
        .nav-cta:hover {
            transform: translateY(-2px);
            box-shadow: var(--shadow-md), var(--shadow-glow);
        }
        
        .nav-mobile {
            display: none;
            background: none;
            border: none;
            cursor: pointer;
            padding: var(--space-sm);
        }
        
        .nav-mobile svg {
            width: 24px;
            height: 24px;
            stroke: var(--charcoal);
        }
        
        /* Mobile Menu */
        .mobile-menu {
            display: none;
            position: fixed;
            top: 0;
            left: 0;
            right: 0;
            bottom: 0;
            background: var(--cream);
            z-index: 999;
            padding: 100px var(--space-xl) var(--space-xl);
            flex-direction: column;
            gap: var(--space-lg);
        }
        
        .mobile-menu.open {
            display: flex;
        }
        
        .mobile-menu a {
            font-family: var(--font-display);
            font-size: 32px;
            color: var(--charcoal);
            text-decoration: none;
            padding: var(--space-md) 0;
            border-bottom: 1px solid rgba(0,0,0,0.1);
        }
        
        .mobile-menu a:hover {
            color: var(--signal-red);
        }
        
        /* ═══════════════════════════════════════════════════════════
           HERO — FULL BLEED EDITORIAL
           ═══════════════════════════════════════════════════════════ */
        
        .hero {
            position: relative;
            min-height: 100vh;
            display: flex;
            align-items: flex-end;
            overflow: hidden;
        }
        
        .hero-image {
            position: absolute;
            top: 0;
            left: 0;
            right: 0;
            bottom: 0;
            z-index: 0;
        }
        
        .hero-image img {
            width: 100%;
            height: 100%;
            object-fit: cover;
            object-position: center;
        }

        .hero-image img.desktop-hero {
            display: block;
        }

        .hero-image img.mobile-hero {
            display: none;
        }
        
        .hero-overlay {
            position: absolute;
            top: 0;
            left: 0;
            right: 0;
            bottom: 0;
            background: linear-gradient(
                to bottom,
                rgba(0,0,0,0.1) 0%,
                rgba(0,0,0,0.2) 50%,
                rgba(0,0,0,0.7) 100%
            );
            z-index: 1;
        }
        
        .hero-content {
            position: relative;
            z-index: 2;
            padding: var(--space-4xl) var(--space-2xl);
            max-width: 800px;
        }
        
        .hero-label {
            font-family: var(--font-body);
            font-size: 12px;
            font-weight: 600;
            text-transform: uppercase;
            letter-spacing: 3px;
            color: var(--spa-rose);
            margin-bottom: var(--space-lg);
            display: inline-block;
        }
        
        .hero h1 {
            font-family: var(--font-display);
            font-size: clamp(48px, 6vw, 80px);
            font-weight: 700;
            line-height: 1.05;
            color: white;
            margin-bottom: var(--space-xl);
        }
        
        .hero h1 em {
            font-style: italic;
            color: var(--spa-rose);
        }
        
        .hero-subtitle {
            font-family: var(--font-body);
            font-size: 20px;
            color: rgba(255,255,255,0.85);
            line-height: 1.7;
            margin-bottom: var(--space-2xl);
            max-width: 550px;
        }
        
        .hero-cta {
            display: flex;
            gap: var(--space-md);
            flex-wrap: wrap;
        }
        
        .btn-primary {
            background: var(--signal-red);
            color: white;
            font-family: var(--font-body);
            font-weight: 600;
            font-size: 16px;
            padding: 18px 36px;
            border: none;
            border-radius: 8px;
            cursor: pointer;
            text-decoration: none;
            display: inline-flex;
            align-items: center;
            gap: 10px;
            transition: all 0.2s ease;
            box-shadow: var(--shadow-md);
        }
        
        .btn-primary:hover {
            transform: translateY(-2px);
            box-shadow: var(--shadow-lg), var(--shadow-glow);
        }
        
        .btn-primary svg {
            width: 20px;
            height: 20px;
            stroke: currentColor;
            transition: transform 0.2s ease;
        }
        
        .btn-primary:hover svg {
            transform: translateX(4px);
        }
        
        .btn-secondary {
            background: rgba(255,255,255,0.15);
            color: white;
            font-family: var(--font-body);
            font-weight: 600;
            font-size: 16px;
            padding: 16px 32px;
            border: 2px solid rgba(255,255,255,0.4);
            border-radius: 8px;
            cursor: pointer;
            text-decoration: none;
            transition: all 0.2s ease;
            backdrop-filter: blur(4px);
        }
        
        .btn-secondary:hover {
            background: rgba(255,255,255,0.25);
            border-color: rgba(255,255,255,0.6);
        }
        
        /* Hero Stats Bar */
        .hero-stats {
            position: absolute;
            bottom: 0;
            right: 0;
            z-index: 2;
            display: flex;
            gap: 0;
        }
        
        .hero-stat {
            background: rgba(255,255,255,0.95);
            padding: var(--space-xl) var(--space-2xl);
            text-align: center;
            backdrop-filter: blur(10px);
        }
        
        .hero-stat:first-child {
            border-radius: 16px 0 0 0;
        }
        
        .hero-stat-number {
            font-family: var(--font-display);
            font-size: 36px;
            font-weight: 700;
            color: var(--signal-red);
            line-height: 1;
        }
        
        .hero-stat-label {
            font-family: var(--font-body);
            font-size: 12px;
            color: var(--soft-gray);
            margin-top: var(--space-xs);
        }
        
        /* ═══════════════════════════════════════════════════════════
           EDITORIAL INTRO SECTION
           ═══════════════════════════════════════════════════════════ */
        
        .editorial-section {
            padding: var(--space-5xl) var(--space-2xl);
            background: var(--spa-cream);
        }
        
        .editorial-inner {
            max-width: 1200px;
            margin: 0 auto;
            display: grid;
            grid-template-columns: 1fr 1fr;
            gap: var(--space-4xl);
            align-items: center;
        }
        
        .editorial-content {
            max-width: 480px;
        }
        
        .section-label {
            font-family: var(--font-body);
            font-size: 12px;
            font-weight: 600;
            text-transform: uppercase;
            letter-spacing: 2px;
            color: var(--spa-mauve);
            margin-bottom: var(--space-md);
            display: inline-block;
        }
        
        .section-headline {
            font-family: var(--font-display);
            font-size: clamp(32px, 4vw, 48px);
            font-weight: 600;
            color: var(--charcoal);
            line-height: 1.15;
            margin-bottom: var(--space-xl);
        }
        
        .section-headline em {
            font-style: italic;
            color: var(--spa-deep);
        }
        
        .editorial-text {
            font-family: var(--font-body);
            font-size: 17px;
            color: var(--soft-gray);
            line-height: 1.8;
            margin-bottom: var(--space-lg);
        }
        
        .editorial-highlight {
            font-family: var(--font-display);
            font-size: 22px;
            font-style: italic;
            color: var(--charcoal);
            padding: var(--space-xl);
            background: var(--warm-white);
            border-left: 4px solid var(--spa-mauve);
            border-radius: 0 16px 16px 0;
            margin-top: var(--space-xl);
            box-shadow: var(--shadow-md);
        }
        
        .editorial-image {
            position: relative;
        }
        
        .editorial-image img {
            width: 100%;
            border-radius: 24px;
            box-shadow: var(--shadow-xl), var(--shadow-rose);
        }
        
        .editorial-image-badge {
            position: absolute;
            bottom: -20px;
            left: -20px;
            background: var(--spa-deep);
            color: white;
            font-family: var(--font-body);
            font-size: 12px;
            font-weight: 600;
            text-transform: uppercase;
            letter-spacing: 1px;
            padding: 16px 24px;
            border-radius: 12px;
            box-shadow: var(--shadow-lg);
        }
        
        /* ═══════════════════════════════════════════════════════════
           TARGETING STRATEGIES
           ═══════════════════════════════════════════════════════════ */
        
        .targeting-section {
            padding: var(--space-5xl) var(--space-2xl);
            background: var(--warm-white);
        }
        
        .targeting-inner {
            max-width: 1200px;
            margin: 0 auto;
        }
        
        .targeting-header {
            text-align: center;
            margin-bottom: var(--space-3xl);
        }
        
        .targeting-grid {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: var(--space-xl);
        }
        
        .targeting-card {
            background: var(--spa-cream);
            border-radius: 20px;
            padding: var(--space-2xl);
            transition: all 0.3s ease;
            border: 1px solid transparent;
        }
        
        .targeting-card:hover {
            transform: translateY(-6px);
            box-shadow: var(--shadow-lg);
            border-color: var(--spa-rose);
        }
        
        .targeting-icon {
            width: 56px;
            height: 56px;
            background: linear-gradient(135deg, var(--spa-mauve), var(--spa-deep));
            border-radius: 14px;
            display: flex;
            align-items: center;
            justify-content: center;
            margin-bottom: var(--space-lg);
        }
        
        .targeting-icon svg {
            width: 28px;
            height: 28px;
            stroke: white;
        }
        
        .targeting-card h3 {
            font-family: var(--font-display);
            font-size: 22px;
            font-weight: 600;
            color: var(--charcoal);
            margin-bottom: var(--space-md);
        }
        
        .targeting-card p {
            font-family: var(--font-body);
            font-size: 15px;
            color: var(--soft-gray);
            line-height: 1.7;
        }
        
        /* ═══════════════════════════════════════════════════════════
           PROBLEM/SOLUTION — EDITORIAL TYPOGRAPHY
           ═══════════════════════════════════════════════════════════ */

        .problem-solution-section {
            padding: var(--space-5xl) var(--space-2xl);
            background: var(--spa-blush);
        }

        .problem-solution-inner {
            max-width: 1200px;
            margin: 0 auto;
        }

        .problem-solution-grid {
            display: grid;
            grid-template-columns: 1fr 400px;
            gap: var(--space-3xl);
            align-items: center;
        }

        .problem-solution-content {
            /* Content column */
        }

        .problem-solution-image {
            position: relative;
        }

        .problem-solution-image img {
            width: 100%;
            height: 600px;
            object-fit: cover;
            border-radius: 24px;
            box-shadow: var(--shadow-xl), var(--shadow-rose);
        }

        @media (max-width: 1024px) {
            .problem-solution-grid {
                grid-template-columns: 1fr;
            }

            .problem-solution-image {
                order: -1;
            }

            .problem-solution-image img {
                height: 400px;
            }
        }

        .problem-block {
            margin-bottom: var(--space-4xl);
        }

        .problem-label {
            font-family: var(--font-body);
            font-size: 11px;
            font-weight: 700;
            text-transform: uppercase;
            letter-spacing: 4px;
            color: var(--signal-red);
            margin-bottom: var(--space-lg);
            display: flex;
            align-items: center;
            gap: var(--space-md);
        }

        .problem-label::after {
            content: '';
            flex: 1;
            height: 1px;
            background: var(--spa-rose);
            max-width: 200px;
        }

        .problem-quote {
            font-family: var(--font-display);
            font-size: clamp(28px, 4vw, 44px);
            font-weight: 500;
            font-style: italic;
            color: var(--charcoal);
            line-height: 1.35;
            max-width: 800px;
        }

        .problem-quote strong {
            color: var(--signal-red);
            font-weight: 600;
        }

        .problem-list {
            display: grid;
            grid-template-columns: repeat(2, 1fr);
            gap: var(--space-md) var(--space-2xl);
            margin-top: var(--space-2xl);
            list-style: none;
        }

        .problem-list li {
            font-family: var(--font-body);
            font-size: 15px;
            color: var(--soft-gray);
            display: flex;
            align-items: flex-start;
            gap: var(--space-sm);
        }

        .problem-list li::before {
            content: '×';
            color: var(--signal-red);
            font-weight: 700;
            font-size: 18px;
            line-height: 1.4;
        }

        .solution-block {
            background: var(--warm-white);
            border-radius: 24px;
            padding: var(--space-3xl);
            box-shadow: var(--shadow-lg);
        }

        .solution-label {
            font-family: var(--font-body);
            font-size: 11px;
            font-weight: 700;
            text-transform: uppercase;
            letter-spacing: 4px;
            color: var(--spa-deep);
            margin-bottom: var(--space-lg);
            display: flex;
            align-items: center;
            gap: var(--space-md);
        }

        .solution-label::after {
            content: '';
            flex: 1;
            height: 1px;
            background: var(--spa-rose);
            max-width: 200px;
        }

        .solution-headline {
            font-family: var(--font-display);
            font-size: clamp(24px, 3vw, 36px);
            font-weight: 600;
            color: var(--charcoal);
            line-height: 1.25;
            margin-bottom: var(--space-2xl);
        }

        .solution-headline em {
            font-style: italic;
            color: var(--spa-deep);
        }

        .solution-grid {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: var(--space-xl);
        }

        .solution-stat {
            text-align: center;
            padding: var(--space-lg);
        }

        .solution-stat-number {
            font-family: var(--font-display);
            font-size: clamp(36px, 5vw, 56px);
            font-weight: 700;
            color: var(--signal-red);
            line-height: 1;
            margin-bottom: var(--space-sm);
        }

        .solution-stat-label {
            font-family: var(--font-body);
            font-size: 14px;
            color: var(--soft-gray);
            line-height: 1.5;
        }

        .solution-stat-label strong {
            color: var(--charcoal);
            display: block;
            font-weight: 600;
            margin-bottom: 2px;
        }

        @media (max-width: 768px) {
            .problem-list {
                grid-template-columns: 1fr;
            }

            .solution-grid {
                grid-template-columns: 1fr;
                gap: var(--space-lg);
            }

            .solution-block {
                padding: var(--space-2xl);
            }
        }
        
        /* ═══════════════════════════════════════════════════════════
           AI CAPABILITIES SECTION
           ═══════════════════════════════════════════════════════════ */
        
        .ai-section {
            padding: var(--space-5xl) var(--space-2xl);
            background: var(--deep-navy);
            color: white;
        }
        
        .ai-inner {
            max-width: 1100px;
            margin: 0 auto;
        }
        
        .ai-header {
            text-align: center;
            margin-bottom: var(--space-3xl);
        }
        
        .ai-section .section-label {
            color: var(--warm-gold);
        }
        
        .ai-section .section-headline {
            color: white;
        }
        
        .ai-section .section-headline em {
            color: var(--warm-gold);
        }
        
        .ai-intro {
            font-family: var(--font-body);
            font-size: 18px;
            color: rgba(255,255,255,0.8);
            text-align: center;
            max-width: 600px;
            margin: 0 auto var(--space-3xl);
            line-height: 1.7;
        }
        
        .ai-grid {
            display: grid;
            grid-template-columns: repeat(2, 1fr);
            gap: var(--space-xl);
        }
        
        .ai-card {
            background: rgba(255,255,255,0.05);
            border: 1px solid rgba(255,255,255,0.1);
            border-radius: 20px;
            padding: var(--space-2xl);
            transition: all 0.3s ease;
        }
        
        .ai-card:hover {
            background: rgba(255,255,255,0.08);
            border-color: rgba(255,255,255,0.2);
            transform: translateY(-4px);
        }
        
        .ai-icon {
            width: 64px;
            height: 64px;
            background: linear-gradient(135deg, var(--signal-red), var(--warm-gold));
            border-radius: 50%;
            display: flex;
            align-items: center;
            justify-content: center;
            margin-bottom: var(--space-lg);
            font-size: 28px;
        }
        
        .ai-card h3 {
            font-family: var(--font-display);
            font-size: 24px;
            font-weight: 600;
            color: white;
            margin-bottom: var(--space-md);
        }
        
        .ai-card p {
            font-family: var(--font-body);
            font-size: 16px;
            color: rgba(255,255,255,0.7);
            line-height: 1.7;
            margin-bottom: var(--space-lg);
        }
        
        .ai-benefits {
            list-style: none;
        }
        
        .ai-benefits li {
            display: flex;
            align-items: center;
            gap: var(--space-md);
            font-family: var(--font-body);
            font-size: 14px;
            color: rgba(255,255,255,0.8);
            padding: var(--space-sm) 0;
        }
        
        .ai-benefits li svg {
            width: 18px;
            height: 18px;
            stroke: var(--warm-gold);
            flex-shrink: 0;
        }
        
        /* ═══════════════════════════════════════════════════════════
           TREATMENTS SECTION
           ═══════════════════════════════════════════════════════════ */
        
        .treatments-section {
            padding: var(--space-5xl) var(--space-2xl);
            background: var(--warm-white);
        }
        
        .treatments-inner {
            max-width: 900px;
            margin: 0 auto;
        }
        
        .treatments-header {
            text-align: center;
            margin-bottom: var(--space-3xl);
        }
        
        .treatments-grid {
            display: grid;
            grid-template-columns: repeat(4, 1fr);
            gap: var(--space-lg);
        }
        
        .treatment-card {
            background: var(--spa-cream);
            border-radius: 16px;
            padding: var(--space-xl);
            text-align: center;
            transition: all 0.3s ease;
        }
        
        .treatment-card:hover {
            transform: translateY(-4px);
            box-shadow: var(--shadow-md);
        }
        
        .treatment-icon {
            width: 48px;
            height: 48px;
            background: var(--spa-mauve);
            border-radius: 50%;
            display: flex;
            align-items: center;
            justify-content: center;
            margin: 0 auto var(--space-md);
        }
        
        .treatment-icon svg {
            width: 24px;
            height: 24px;
            stroke: white;
        }
        
        .treatment-card h3 {
            font-family: var(--font-display);
            font-size: 16px;
            font-weight: 600;
            color: var(--charcoal);
        }
        
        /* ═══════════════════════════════════════════════════════════
           STATS SECTION
           ═══════════════════════════════════════════════════════════ */
        
        .stats-section {
            padding: var(--space-4xl) var(--space-2xl);
            background: linear-gradient(135deg, var(--spa-deep) 0%, var(--spa-mauve) 100%);
            color: white;
        }
        
        .stats-inner {
            max-width: 1000px;
            margin: 0 auto;
        }
        
        .stats-grid {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: var(--space-2xl);
            text-align: center;
        }
        
        .stat-item {
            padding: var(--space-xl);
        }
        
        .stat-number {
            font-family: var(--font-display);
            font-size: clamp(48px, 6vw, 72px);
            font-weight: 700;
            color: white;
            line-height: 1;
            margin-bottom: var(--space-md);
        }
        
        .stat-number sup {
            font-size: 0.5em;
        }
        
        .stat-label {
            font-family: var(--font-body);
            font-size: 15px;
            color: rgba(255,255,255,0.8);
            line-height: 1.5;
        }
        
        /* ═══════════════════════════════════════════════════════════
           DIFFERENTIATORS
           ═══════════════════════════════════════════════════════════ */
        
        .diff-section {
            padding: var(--space-5xl) var(--space-2xl);
            background: var(--cream);
        }
        
        .diff-inner {
            max-width: 1100px;
            margin: 0 auto;
        }
        
        .diff-header {
            text-align: center;
            margin-bottom: var(--space-3xl);
        }
        
        .diff-grid {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: var(--space-xl);
        }
        
        .diff-card {
            background: var(--warm-white);
            border-radius: 20px;
            padding: var(--space-2xl);
            text-align: center;
            box-shadow: var(--shadow-md);
            transition: all 0.3s ease;
        }
        
        .diff-card:hover {
            transform: translateY(-6px);
            box-shadow: var(--shadow-lg);
        }
        
        .diff-icon {
            width: 64px;
            height: 64px;
            background: var(--spa-blush);
            border-radius: 50%;
            display: flex;
            align-items: center;
            justify-content: center;
            margin: 0 auto var(--space-lg);
        }
        
        .diff-icon svg {
            width: 28px;
            height: 28px;
            stroke: var(--spa-deep);
        }
        
        .diff-card h3 {
            font-family: var(--font-display);
            font-size: 22px;
            font-weight: 600;
            color: var(--charcoal);
            margin-bottom: var(--space-md);
        }
        
        .diff-card p {
            font-family: var(--font-body);
            font-size: 15px;
            color: var(--soft-gray);
            line-height: 1.7;
        }
        
        /* ═══════════════════════════════════════════════════════════
           QUOTE SECTION
           ═══════════════════════════════════════════════════════════ */
        
        .quote-section {
            padding: var(--space-4xl) var(--space-2xl);
            background: var(--spa-cream);
        }
        
        .quote-inner {
            max-width: 800px;
            margin: 0 auto;
            text-align: center;
        }
        
        .quote-mark {
            font-family: var(--font-display);
            font-size: 120px;
            color: var(--spa-rose);
            line-height: 0.5;
            opacity: 0.5;
        }
        
        .quote-text {
            font-family: var(--font-display);
            font-size: clamp(24px, 3vw, 32px);
            font-style: italic;
            color: var(--charcoal);
            line-height: 1.5;
            margin: var(--space-xl) 0;
        }
        
        .quote-attribution {
            font-family: var(--font-body);
            font-size: 14px;
            color: var(--soft-gray);
        }
        
        .quote-attribution strong {
            color: var(--spa-deep);
        }
        
        /* ═══════════════════════════════════════════════════════════
           CTA SECTION
           ═══════════════════════════════════════════════════════════ */
        
        .cta-section {
            padding: var(--space-5xl) var(--space-2xl);
            background: var(--blush);
            text-align: center;
        }
        
        .cta-content {
            max-width: 700px;
            margin: 0 auto;
        }
        
        .cta-headline {
            font-family: var(--font-display);
            font-size: clamp(36px, 5vw, 56px);
            font-weight: 700;
            color: var(--charcoal);
            margin-bottom: var(--space-lg);
            line-height: 1.1;
        }
        
        .cta-headline em {
            font-style: italic;
            color: var(--spa-deep);
        }
        
        .cta-text {
            font-family: var(--font-body);
            font-size: 18px;
            color: var(--soft-gray);
            margin-bottom: var(--space-2xl);
            line-height: 1.7;
        }
        
        .cta-buttons {
            display: flex;
            justify-content: center;
            gap: var(--space-md);
            flex-wrap: wrap;
        }
        
        .cta-section .btn-secondary {
            background: transparent;
            color: var(--charcoal);
            border-color: var(--charcoal);
        }
        
        .cta-section .btn-secondary:hover {
            background: var(--charcoal);
            color: white;
        }
        
        /* ═══════════════════════════════════════════════════════════
           LIGHTBOX
           ═══════════════════════════════════════════════════════════ */
        
        .lightbox {
            display: none;
            position: fixed;
            top: 0;
            left: 0;
            right: 0;
            bottom: 0;
            background: rgba(0,0,0,0.95);
            z-index: 2000;
            align-items: center;
            justify-content: center;
            padding: var(--space-2xl);
        }
        
        .lightbox.active {
            display: flex;
        }
        
        .lightbox-content {
            position: relative;
            max-width: 90vw;
            max-height: 90vh;
        }
        
        .lightbox-content img {
            max-width: 100%;
            max-height: 85vh;
            border-radius: 8px;
            box-shadow: var(--shadow-xl);
        }
        
        .lightbox-close {
            position: absolute;
            top: -50px;
            right: 0;
            background: none;
            border: none;
            color: white;
            font-size: 32px;
            cursor: pointer;
            padding: var(--space-sm);
            opacity: 0.8;
            transition: opacity 0.2s ease;
        }
        
        .lightbox-close:hover {
            opacity: 1;
        }
        
        .lightbox-nav {
            position: absolute;
            top: 50%;
            transform: translateY(-50%);
            background: rgba(255,255,255,0.1);
            border: none;
            color: white;
            width: 50px;
            height: 50px;
            border-radius: 50%;
            cursor: pointer;
            display: flex;
            align-items: center;
            justify-content: center;
            transition: all 0.2s ease;
            backdrop-filter: blur(4px);
        }
        
        .lightbox-nav:hover {
            background: rgba(255,255,255,0.2);
        }
        
        .lightbox-nav.prev {
            left: -80px;
        }
        
        .lightbox-nav.next {
            right: -80px;
        }
        
        .lightbox-nav svg {
            width: 24px;
            height: 24px;
            stroke: white;
        }
        
        .lightbox-counter {
            position: absolute;
            bottom: -40px;
            left: 50%;
            transform: translateX(-50%);
            color: rgba(255,255,255,0.6);
            font-family: var(--font-body);
            font-size: 14px;
        }
        
        /* ═══════════════════════════════════════════════════════════
           FOOTER
           ═══════════════════════════════════════════════════════════ */
        
        .footer {
            background: var(--deep-navy);
            color: white;
            padding: var(--space-3xl) var(--space-2xl);
        }
        
        .footer-inner {
            max-width: 1200px;
            margin: 0 auto;
        }
        
        .footer-main {
            display: grid;
            grid-template-columns: 1.5fr 1fr 1fr 1fr;
            gap: var(--space-2xl);
            padding-bottom: var(--space-2xl);
            border-bottom: 1px solid rgba(255,255,255,0.1);
        }
        
        .footer-brand h3 {
            font-family: var(--font-display);
            font-size: 24px;
            font-weight: 700;
            margin-bottom: var(--space-md);
        }
        
        .footer-brand h3 span {
            color: var(--signal-red);
        }
        
        .footer-brand p {
            font-size: 15px;
            color: rgba(255,255,255,0.7);
            margin-bottom: var(--space-lg);
            line-height: 1.7;
        }
        
        .footer-badge {
            display: inline-flex;
            align-items: center;
            gap: 8px;
            background: var(--warm-gold);
            color: white;
            font-size: 11px;
            font-weight: 600;
            text-transform: uppercase;
            letter-spacing: 0.5px;
            padding: 8px 14px;
            border-radius: 100px;
        }
        
        .footer-column h4 {
            font-family: var(--font-body);
            font-size: 13px;
            font-weight: 600;
            text-transform: uppercase;
            letter-spacing: 1px;
            color: rgba(255,255,255,0.5);
            margin-bottom: var(--space-lg);
        }
        
        .footer-column a {
            display: block;
            font-size: 15px;
            color: rgba(255,255,255,0.8);
            text-decoration: none;
            margin-bottom: var(--space-md);
            transition: color 0.2s ease;
        }
        
        .footer-column a:hover {
            color: var(--warm-gold);
        }
        
        .footer-bottom {
            display: flex;
            justify-content: space-between;
            align-items: center;
            padding-top: var(--space-xl);
        }
        
        .footer-bottom p {
            font-size: 14px;
            color: rgba(255,255,255,0.5);
        }
        
        /* ═══════════════════════════════════════════════════════════
           RESPONSIVE
           ═══════════════════════════════════════════════════════════ */
        
        @media (max-width: 1024px) {
            .editorial-inner {
                grid-template-columns: 1fr;
                gap: var(--space-2xl);
            }
            
            .editorial-content {
                max-width: 100%;
            }
            
            .targeting-grid {
                grid-template-columns: 1fr;
            }
            
            .gallery-grid {
                grid-template-columns: repeat(6, 1fr);
                grid-auto-rows: 150px;
            }
            
            .gallery-item.large {
                grid-column: span 6;
                grid-row: span 2;
            }
            
            .gallery-item.tall {
                grid-column: span 3;
                grid-row: span 2;
            }
            
            .gallery-item.wide {
                grid-column: span 3;
            }
            
            .ai-grid {
                grid-template-columns: 1fr;
            }
            
            .treatments-grid {
                grid-template-columns: repeat(2, 1fr);
            }
            
            .stats-grid {
                grid-template-columns: 1fr;
                gap: var(--space-xl);
            }
            
            .diff-grid {
                grid-template-columns: 1fr;
            }
            
            .hero-stats {
                display: none;
            }
            
            .footer-main {
                grid-template-columns: 1fr 1fr;
            }
        }
        
        @media (max-width: 768px) {
            .hero-image img.desktop-hero {
                display: none;
            }

            .hero-image img.mobile-hero {
                display: block;
            }

            .nav-links {
                display: none;
            }

            .nav-mobile {
                display: block;
            }

            .hero-content {
                padding: var(--space-3xl) var(--space-lg);
            }

            .hero h1,
            .hero-subtitle,
            .hero-label {
                text-shadow: 0 2px 8px rgba(0, 0, 0, 0.7), 0 4px 16px rgba(0, 0, 0, 0.5);
            }
            
            .gallery-grid {
                grid-template-columns: 1fr;
                grid-auto-rows: 200px;
            }
            
            .gallery-item.large,
            .gallery-item.tall,
            .gallery-item.wide {
                grid-column: span 1;
                grid-row: span 1;
            }
            
            .treatments-grid {
                grid-template-columns: 1fr;
            }
            
            .lightbox-nav.prev {
                left: 10px;
            }
            
            .lightbox-nav.next {
                right: 10px;
            }
            
            .footer-main {
                grid-template-columns: 1fr;
                text-align: center;
            }
            
            .footer-bottom {
                flex-direction: column;
                gap: var(--space-md);
                text-align: center;
            }
            
            .cta-buttons {
                flex-direction: column;
                align-items: center;
            }
        }
        
        /* ═══════════════════════════════════════════════════════════
           ANIMATIONS
           ═══════════════════════════════════════════════════════════ */
        
        @keyframes fadeInUp {
            from {
                opacity: 0;
                transform: translateY(30px);
            }
            to {
                opacity: 1;
                transform: translateY(0);
            }
        }
        
        .hero-content {
            animation: fadeInUp 1s ease 0.3s both;
        }
        
        .hero-stats {
            animation: fadeInUp 0.8s ease 0.6s both;
        }
        
        .targeting-card {
            animation: fadeInUp 0.6s ease both;
        }
        
        /* ═══════════════════════════════════════════════════════════
           SCROLL-TRIGGERED ANIMATIONS
           ═══════════════════════════════════════════════════════════ */

        /* Base animation state - elements start hidden */
        [data-animate] {
            opacity: 0;
            transform: translateY(40px);
            transition: opacity 0.7s cubic-bezier(0.4, 0, 0.2, 1),
                        transform 0.7s cubic-bezier(0.4, 0, 0.2, 1);
        }

        [data-animate].animated {
            opacity: 1;
            transform: translateY(0);
        }

        /* Staggered delays */
        [data-animate-delay="1"] { transition-delay: 0.1s; }
        [data-animate-delay="2"] { transition-delay: 0.2s; }
        [data-animate-delay="3"] { transition-delay: 0.3s; }
        [data-animate-delay="4"] { transition-delay: 0.4s; }
        [data-animate-delay="5"] { transition-delay: 0.5s; }
        [data-animate-delay="6"] { transition-delay: 0.6s; }

        /* Scale animation */
        [data-animate="scale"] {
            opacity: 0;
            transform: scale(0.85);
            transition: opacity 0.6s ease, transform 0.6s cubic-bezier(0.34, 1.56, 0.64, 1);
        }

        [data-animate="scale"].animated {
            opacity: 1;
            transform: scale(1);
        }

        /* Slide from left */
        [data-animate="slide-left"] {
            opacity: 0;
            transform: translateX(-60px);
            transition: opacity 0.7s ease, transform 0.7s cubic-bezier(0.4, 0, 0.2, 1);
        }

        [data-animate="slide-left"].animated {
            opacity: 1;
            transform: translateX(0);
        }

        /* Slide from right */
        [data-animate="slide-right"] {
            opacity: 0;
            transform: translateX(60px);
            transition: opacity 0.7s ease, transform 0.7s cubic-bezier(0.4, 0, 0.2, 1);
        }

        [data-animate="slide-right"].animated {
            opacity: 1;
            transform: translateX(0);
        }

        /* Fade only */
        [data-animate="fade"] {
            opacity: 0;
            transform: none;
            transition: opacity 0.8s ease;
        }

        [data-animate="fade"].animated {
            opacity: 1;
        }

        /* Flip animation for cards */
        [data-animate="flip"] {
            opacity: 0;
            transform: perspective(1000px) rotateY(-15deg) translateY(20px);
            transition: opacity 0.6s ease, transform 0.6s cubic-bezier(0.4, 0, 0.2, 1);
        }

        [data-animate="flip"].animated {
            opacity: 1;
            transform: perspective(1000px) rotateY(0) translateY(0);
        }

        /* Pop animation for icons/badges */
        [data-animate="pop"] {
            opacity: 0;
            transform: scale(0);
            transition: opacity 0.4s ease, transform 0.5s cubic-bezier(0.34, 1.56, 0.64, 1);
        }

        [data-animate="pop"].animated {
            opacity: 1;
            transform: scale(1);
        }

        /* Zoom-rotate for gallery items */
        [data-animate="zoom"] {
            opacity: 0;
            transform: scale(0.9) rotate(-2deg);
            transition: opacity 0.6s ease, transform 0.6s cubic-bezier(0.4, 0, 0.2, 1);
        }

        [data-animate="zoom"].animated {
            opacity: 1;
            transform: scale(1) rotate(0);
        }

        /* Stat number count-up effect placeholder */
        .stat-number[data-animate].animated {
            animation: countPulse 0.6s ease forwards;
        }

        @keyframes countPulse {
            0% { transform: scale(0.8); opacity: 0; }
            50% { transform: scale(1.1); }
            100% { transform: scale(1); opacity: 1; }
        }

        /* Quote animation */
        .quote-mark[data-animate] {
            opacity: 0;
            transform: scale(0.5) translateY(20px);
        }

        .quote-mark[data-animate].animated {
            opacity: 0.5;
            transform: scale(1) translateY(0);
            transition: opacity 0.8s ease, transform 0.8s cubic-bezier(0.34, 1.56, 0.64, 1);
        }

        /* Accessibility: respect reduced motion preference */
        @media (prefers-reduced-motion: reduce) {
            [data-animate],
            [data-animate].animated {
                transition: none;
                animation: none;
                opacity: 1;
                transform: none;
            }
        }