The Beauty industry is among the most competitive markets in the world. It's a fast-paced and ever changing industry as brands continue to push the envelope of sustainability and mindfulness. Cullari Media is at the forefront of technical and creative innovation, serving the marketing and ad needs of some of the world's most forward thinking brands. We are a creative, solutions-based agency that excels in beauty photography/video, product photography and all aspects of digital marketing and advertising.
Social media strategies, and location-based targeting combined with stunning content creation, backed with timely consumer data are a winning formula to increase both sales and brand recall and recognition. Cullari Media LLC and our strategic partners ICONS Marketing + Media, and 325 have worked with the whose-who of vegan and cruelty-free beauty brands. Our notable clients include Hynt Beauty, One Over One, Well Within Beauty, si SKIN Organics, Juniper and Pine, and many many more.
* Drive more traffic to website or locations.
* Our top client gets over 700 new in-store visits a month.
* The technology behind our location-based ads is 20X more effective than generic banner ads.
* Three out of every four smartphone users are in our advertising universe.
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In addition to being a recognized Influencer in the Beauty industry, our Chief Marketing Officer Ernesto Cullari was co-winner of Best Instagram 2018, awarded by Innocos Events for his and Emi Kamiya's work on Hynt Beauty. They bested brands like La Mer, OUAI, Mary Kay and others. In 2020, Ernesto was once again co-winner of Best Social Media with agency 325 awarded by Graphic Design USA. GD USA has been recognizing excellence in design for over 57 years.
Interest & Location-based Targeting
Our smart phones share more data than we might expect. Based on our real-world behavior and location-based targeting methods we can pinpoint consumers who have left a trail of digital breadcrumbs. Millennials, a group that spends a significant amount of time on their mobile devices are a driving force in the cruelty-free beauty industry. According to Forbes, 12% of millennials consider themselves vegan or vegetarian, comprising a highly motivated market segment.
These consumers shop in easy to pinpoint locations, prime for interest-based geotargeting. Combined with a robust social media campaign, complete with high-quality photography and video, location-based digital marketing can create value for both brands and consumers alike.